Thursday, July 24, 2014

Before Christmas go we took a look at the most awkward snowboard company ever. Part of what made them so outstanding was their impressively awkward model photo shoot. We wondered if it was actually possible to photograph scantily clad models with snowboards and for it not to be awkward...

Thursday, July 17, 2014

Over the past few years former pro snowboarder and amateur gangster, Marc Frank Montoya, has been re-inventing himself as a "Financial Freedom Specialist". It all sounded amusingly bonkers, but unfortunately underneath his veneer of blag, the ways he's chosen to money off the back of his snowboarding legacy are really sinister...

Thursday, June 12, 2014

At the dawn of the internet, a service called the Internet Archive started diligently recording the history of all websites. This week we use the Internet Archive to explore the early stumblings of snowboarding in the digital age and plunge into a wonderful world of intro screens, black backgrounds, gifs and step-in bindings...

Thursday, May 29, 2014

The Chinese eCommerce group Alibaba is about to go public in what is expected to be the largest tech IPO of all time. 80% of everything sold online in China goes through this company and they flog more merchandise than Amazon and eBay combined. It's not a company most people outside China are familiar with, so we figured we'd take a look and see what all the excitement is about...

Wednesday, May 14, 2014

Over a year ago we put together an article looking at what was then a small trickle of professional snowboarders who had taken their kit off for publicity. At that time there were 7 ladies and 5 guys who had given it a try. One of the strange things we noticed around this year's Olympics was that in the space of a few months the total number of female athletes choosing to go down this route has more than doubled with another 8 taking the plunge. What does that mean for snowboarding?...

Wednesday, April 30, 2014

Immediately after I posted last week's honest slogans article, Brooke Geery from the YoBeat, dropped me a message to let me know that she'd LOL'd, then she had a stab at predicting the number of people who would read it. Her prediction was eerily spot-on, which means she's clearly some sort of internet witch. It got us wondering how good normal people are at predictions, because although everyone loves making predictions, usually no one bothers to check the results. We figured the best way to check was to see how different people's predictions panned out at the 'Lympics...

Wednesday, April 23, 2014

Honest Slogans is a great single-theme Tumblr that imagines what would happen if companies used honest marketing slogans. It got us thinking what might happen to the world of snowboarding...

Tuesday, April 8, 2014

A few weeks ago I reviewed two self-published books, one was great, the other incredibly dull, but as I mentioned I had planned to review three. This week we deal with that third book - Rants From The Mountain by Allan Saro. It's pitched as being a mix of advice for beginner snowboarders/skiers, a behind-the-scenes look at lift operations and the story of Allan Saro's season. That's what was promised, but what was delivered was something entirely different...

Tuesday, March 25, 2014

In 1991, Brett "Cowboy" Kobernik was the first person to saw a snowboard in half, thus inventing the splitboard. Over the following two decades splitboarding slowly become more popular as it moved from the realms of solitary bearded blokes hacking apart snowboards in garages, to being shiny products anyone can buy in shops. The last few years in particular have seen a noticeable surge in the number of splitboards being produced by a whole raft of manufacturers, but we couldn't help noticing that the unique development of splitboarding has left a slightly odd legacy...

Wednesday, March 12, 2014

Last week we went snowboarding in Mayrhofen and while we were there we noticed a few strange things...
 
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