Thursday, October 30, 2014

Some poor intern at Thrasher Magazine has been busy scanning every page of every back issue and uploading it onto the internet. That's an incredible administrative feat from a very unlikely source. Good thing for us though is that we can now see the brief period when skateboarders thought snowboarding was cool. Here are all the interesting appearances of snowboarding in Thrasher...

Tuesday, October 28, 2014

eBay now have a specific section of their site called 'Crazy Ski Hats'. It was our destiny to find out more...

Thursday, October 23, 2014

The most inexplicable brand in snowboarding is back with another questionable product...

Thursday, October 16, 2014

Somewhere within the baffling internet behemoth that is reddit there's a large and active community of snowboarders. We thought we'd find out what the hell was going on so we interviewed one of the 'mods' who goes by the moniker of david_z to find out more...

Thursday, October 9, 2014

Here's a little story about what happens when you build your brand based purely on the objectification of women...

Thursday, October 2, 2014

Now that we've saved Whitelines by taking the time explain to them why print is dead and what they need to do to save themselves, we figured the next thing we should do is critique the very first edition. We thought it might be interesting to see where it all went wrong, but what we found was a strange glimpse into a vaguely remembered part of our past...

Thursday, September 18, 2014

Zoo York are the latest non-snowboard brand to try and break into this market, but unlike the recent successes by Nike and Adidas, Zoo York's efforts are a case study in how it shouldn't be done. This is how you don't learn from experience...

Friday, September 5, 2014

The first Whitelines magazine of the season, the buyers' guide, is out on the shelves now and the quick purchasers amongst you might have noticed that a couple  of the pages have been coloured in by us. Illicit has gone non-clickable. We were tasked with what turned out to be a very tricky job of creating a mildly-amusing infographic. On the face of it that seemed straightforward, until we realised that those two things are mutually exclusive. Still, we forged on and produced the definitive historical guide to snowboarding fashion trends and weirdly enough it turns out that this cheeky chap might just be the most fashionable man in snowboarding...

Thursday, August 21, 2014

This year there's a new British snowboard company on the block called Snow Candy. We interviewed them to try and find out just what the hell was going on...

Thursday, August 14, 2014

After a number of years of reviewing books on this site, I think I'm probably now the world's foremost expert on ski resort based literature. Sit back and bask in my knowledge as I use all that experience to review four more snowboarding books...
 
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