Monday, December 10, 2012
Can you guess which snowboard video this describes?
- It starts with musical intro and a roll of the sponsor’s logos.
- After the opening credits it launches into the first segment featuring one snowboarder riding for the length of a song, it will be the second best snowboard section of the movie.
- Then there’s a short and mildly amusing candid interlude captured at some point during the filming process.
- The film then progresses into a series of sections, with an assortment of snowboarders, riding to a variety of tracks, with a few more short interludes.
- Then there’s a bit more of the same but a switch to Japan or the Southern Hemisphere.
- Next up it’s the slam section.
- Finally it all ends with the best snowboard section of the movie by the stand-out rider, which includes the biggest single trick.
Sound familiar? It should do because it roughly describes almost every single snowboard movie ever created. It’s what, for the purposes of this article we are going to call ‘the format’. ‘The format’ has been the dominant type of snowboard movie for over twenty years, and it’s been copied and rehashed to a point well past it’s sell by date. We've reached a situation where there’s now a whole generation of snowboarders that don’t know anything else but ‘the format’ and because of that it’s become even more pervasive. Is ‘the format’ something all snowboard movies are doomed to repeat forever or is there another way?