Punters vs Core Snowboarders & What Shaun White Actually Means To Snowboarding

Over the past few months across the snowboard magazines and the blogosphere there's been a heated discussion about what Shaun White brings or doesn't bring to snowboarding. Some people hate him, some are disappointed by him and some have defended him, interestingly few have professed to actually like the fella. There's been lots of well argued opinions, but ultimately it has all been opinions and as they say, opinions are like arseholes, everyone's got one. We wondered what's the reality? Does Shaun White represent snowboarding or not?...

Illicit does...Motivational Snowboard Quotes

We though we'd have a go at creating some motivational posters for snowboarding. These things are guaranteed Facebook bait, so this post is bound to be a winner. It's just a common snowboard saying stuck on a stock photo, how hard could it be?...

Beanies, Bean Bags, Boobs & Booze – 12 things we learned from the London Freeze Festival

We hit-up the London Freeze Festival on Saturday and this is what we found...