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Thursday, October 30, 2014

When Thrasher Magazine Did Snowboarding

Some poor intern at Thrasher Magazine has been busy scanning every page of every back issue and uploading it onto the internet. That's an incredible administrative feat from a very unlikely source. Good thing for us though is that we can now see the brief period when skateboarders thought snowboarding was cool. Here are all the interesting appearances of snowboarding in Thrasher...

Tuesday, October 28, 2014

The 12 Best eBay CRAZY SKI HATS!

eBay now have a specific section of their site called 'Crazy Ski Hats'. It was our destiny to find out more...

Thursday, October 23, 2014

Ruroc Now Sell Magic Snowboards!

The most inexplicable brand in snowboarding is back with another questionable product...

Thursday, October 16, 2014

/r/snowboarding - The biggest snowboard site you've probably never heard of and probably couldn't find even if you had

Somewhere within the baffling internet behemoth that is reddit there's a large and active community of snowboarders. We thought we'd find out what the hell was going on so we interviewed one of the 'mods' who goes by the moniker of david_z to find out more...

Thursday, October 9, 2014

The Death of Reef's Asspirational Marketing Strategy

Here's a little story about what happens when you build your brand based purely on the objectification of women...

Thursday, October 2, 2014

The first edition of Whitelines - a glimpse into the snowboarding world of 1995

Now that we've saved Whitelines by taking the time explain to them why print is dead and what they need to do to save themselves, we figured the next thing we should do is critique the very first edition. We thought it might be interesting to see where it all went wrong, but what we found was a strange glimpse into a vaguely remembered part of our past...