Shaun White has his own private halfpipe, DC have their Mountain Lab and Illicit has our very own private resort and ice palace.
Photographic proof that we do. Wear it corporates.
White House : DC Mountain : The Glorious Kingdom of Illicit
This week Illicit has a crack at the very topical art of Infographics and we take a look at which faceless corporations lie behind the snowboard brand names that we all know and love.
The Big Corporations That Run Snowboarding Map
The idea for this came from the forum on Yobeat and some lad called Andrew Nagel, aka ‘GnarBuckets’ who reposted a post from back in 2006 on Snowboard Mag’s site, by a very angry man who went by the name of ‘The Public Advisor’. The Public Advisor lad posted quite often at that time about the corporations behind the brands and he really was not a happy bunny. He didn’t like any company that was any bigger than just some punter in a garage, good news for illicit then because he could be a fan of ours. Unfortunately it seems that The, which I assume is his Christian name, disappeared from the Interweb recently, probably due to becoming so incensed by capitalism that he combusted.
Anyway this article answers GnarBuckets question “I was wondering if any one could update it and add other companies that are now in snowboarding and what not and just every one give there 2 cents on this.”
And to answer the first part of Mr Buckets question here is something we just drew up and are going to call a ‘Piste Map’, showing which corporations own the brands in 2010.