It's mid August and already the first gear guides are in the shops. That's the internationally recognised warning sign that we’ll soon have to pick up our blog production above our lackadaisical summer levels.
The fist magazine to come our way was Onboard's 2011/2012 gear guide and from our first cursory leaf through it looks like there’s a few other people still working on summer time in the snowboard marketing industry. Here's a few of the misguided advertising campaigns you can look forward to seeing in the early days of the new season...