Tuesday, June 21, 2011

Some interesting snowboard designs all the way from Kazakhstan. They were produced as a design experiment by a marketing and PR agency called GOOD...

Friday, June 17, 2011

Britain has a long and proud history of invention. Tinkering Britishers have created many of the things that make the world as we know it today including the likes of; the television, the postage stamp, jet engines, gravity, football (proper football), the internet and the flushable toilet. Over the years the Britlanders have even turned their dabbling skills on the unsuspecting world of skiing, a sport that the British Isles is hopelessly unsuited to, and despite that the British are credited with inventing: 
  • Ski mountaineering
  • Ski package holidays
  • Slalom ski racing
  • International level downhill ski racing
  • The World Championships
  • Dendex
  • Snowflex
  • and Eddie the Eagle

You can't get it right every time
However in the field of snowboarding Britain has really been surprisingly off its game. Over the 25 years of snowboard history Britain has provided the world with just three rather poor inventions...

Friday, June 3, 2011

Being a snowboard entrepreneur isn’t an easy career. It takes ambition, a whole variety of skills, a lot of graft and a hefty dose of good fortune to turn a snowboarding passion into a successful business and a whole dollop more of all three things to really make it big. For every Jake Burton, there are thousands of people who crashed and burned like Lady Di at some point in the process. Today we take three of the early snowboarding entrepreneurs and compare the rise and fall of their fortunes, through the medium of a handy chart...
 
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