Reports of the death of snowboard are greatly exaggerated. + How to get more women into snowboarding

Earlier this year Nate Fristoe from the consulting firm RRC Associates presented some worrying statics on the current situation in snowboarding titled ‘The Rise and Stall of Snowboarding’. His speech resulted in what Transworld Business described as a “media blitz” or as we’d describe “a couple of obscure articles” foretelling a decline in snowboarding. Earlier this month Transworld Business printed Fristoe’s presentation in full. The data was interesting, there were oodles of charts and everyone loves a good chart, but some of the interpretations were very questionable. Do we need to worry?...

The 2012/13 Snowboard Porn Product Guide

Each year the snowboard magazines (or treeware as they're know by the incredibly wanky word I heard for the first time today) churn out a special edition introducing at the newest snowboards and gear. The gear guides that are produced is usually a endless, and not all that exciting or useful array of pictures of snowboards for people to peruse. We felt that the format needed spicing up a little...

Slash 'n' Grabs & The Case For Unbranded Snowboard Stickers

Last season, in Whitelines Episode 99,Ed Andrews wrote a nice piece of guest editorial about manufacturer branded stickers. Not sure if you read it, it was easy to miss even if you had the magazine, because like me you were probably distracted for at least half the time it took to read the magazine as you tried to get your head around the Xavier de la Rue insanity on the front cover...