Thursday, August 22, 2013

What would the Internet be like without an endless stream of penguins Photoshopped onto snowboards? We're about to find out...

Thursday, August 15, 2013

The other day we came across Instructables.com, a site for sharing do-it-yourself tips and projects, and we thought it would be interesting to see if there was anything useful we could find to improve snowboarding. We found nothing. What we did find was a million ways to create a snowboard display rack, some crappy tips on learning to snowboard and an incredible horde of bewilderingly useless inventions that should never have seen the light of day. Here's our top 10...

Thursday, August 8, 2013

Earlier this year Electric decided to revamp their brand and go through the monstrous process of changing all their stationary. The resulting rebrand was all over the recent design trend of hipster branding like an ironic suit. This week we thought it would be a good idea to hipsterise a bunch of other snowboard brands...

Thursday, August 1, 2013


I'm a bit concerned that the people who analyse the snowsports industry are a bit crap at their jobs. I guess if they were good they'd be working in banking...

Thursday, June 27, 2013

This week we've created a new way to waste some of your spare time before next season. Can you name the 25 ski areas in this huge dose of Photoshoppery? ...

Wednesday, June 5, 2013

I'm from the Jaws generation, and I'm now forever cursed with an irrational fear of getting eaten to death by huge aquatic teeth missiles. As a result one of the things I've always really appreciated about snowboarding as opposed to surfing is the significantly lower risk of becoming a fish snack. Now either I'm not alone in my shark-based fear predicament, or someone who I've never met in my life really has it in for me, so severely that they have been studying my every move to find my single weakness and target that through the medium of a low-budget straight-to-video horror flick, because this summer sees the release of the almost entirely unanticipated movie Avalanche Sharks.

And Avalanche Sharks isn't the first horror movie to tackle the oddly specific niche of snowboarding and skiing. If you for some reason don't share my specific fear of sharks, maybe one of these other scenarios will do it for you...

Thursday, May 23, 2013

I like to put these snowboard book reviews into themes, because no one reading something on the interweb wants to read about individual reads they aren't going to read, so I look to see if there are any interesting trends to be found that you might be interested in. This time out I ended up picking up all of the two non-fiction books that have ever been written about snowboarding tragedies to see what's going down in that genre. Cheery. There were two trends; the first trend was that every single one of these books is written by blokes named John, and the second was that that both stories were much more than just books, they had developed into fully blown multimedia experiences. So for people who don't like reading, this is the read for you. Stick with this and there'll be all sorts of opportunities to look at pictures, click buttons, watch videos, Facebook Like stuff and abuse people in comments sections...

Thursday, May 2, 2013

Behance.net is an internet place that arty folks congregate to show off their wares. Amongst the mass of creativity are some industrial designers having a crack at improving snowboarding. Some of the ideas they've come up with are really interesting, others...not so much...

Thursday, April 18, 2013

It's said that genius is 1% inspiration and 99% perspiration. For some people all they have is perspiration. Today we celebrate the efforts of these incredibly moist and flagrant folks...

Thursday, April 4, 2013

A while ago we created a bunch of stickers for pioneering snowboard brands that had gone the way of the step-in. Seeing as those stickers have been selling like things that occasionally sell, we thought it would be time to produce some more. Keep an eye out for a strangely forgotten key moment in the history of snowboarding...
 
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