Wednesday, April 23, 2014

Honest Snowboard Brand Slogans

Honest Slogans is a great single-theme Tumblr that imagines what would happen if companies used honest marketing slogans. It got us thinking what might happen to the world of snowboarding...

And they have too, check out Agnarchy's excellent spot

One thing we spotted while doing this - The majority of snowboard brands were so bland that there was nothing interesting to say about them.

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The Honest Slogans site

Hipster snowboard branding


  1. It is spelled KU KLUX also wasn't their logo...

  2. fuck off you racist fuck.

  3. Watch the grand Budapest hotel. The nazis wear the electric logo pretty much

  4. Well done, though I had to add one

  5. Yeah thats to funny!

  6. Ummmmmmm, what exactly makes Josh a "racist fuck", skiierman? Accurate spelling? A knowledge of history?


  7. Hate to burst your bubble, Illicit Snowboarding, but Agnarchy's little 'exposé' is poorly researched garbage.

    The reimagined Electric logo is NOT, nor has it EVER been, similar to a KKK logo - because the similar logo was NEVER a KKK logo to begin with.

    Getty Images should also heed this advice, because the image supplied by them (ignorantly used by Boardistan, Agnarchy and others) allegedly showing a KKK member (holding a piece of paper with a logo similar to Electric's on it) is incorrectly captioned. It's actually someone posing as a member of the KKK, holding a poster from a tiny, obscure group they associated with for a very short time in the 1940's.

    The reason so little information or images can be found on this group is that they were so insignificant - much like the manufactured outrage surrounding this issue, brought upon a handful of people (if not one person alone commenting under various aliases, as is evident in the blatant similarity in content, writing and intent) determined to do whatever was necessary to damage the Electric brand.


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