I'm a bit concerned that the people who analyse the snowsports industry are a bit crap at their jobs. I guess if they were good they'd be working in banking...

This week we've created a new way to waste some of your spare time before next season. Can you name the 25 ski areas in this huge dose of Photoshoppery? ...

I'm from the Jaws generation, and I'm now forever cursed with an irrational fear of getting eaten to death by huge aquatic teeth missiles. As a result one of the things I've always really appreciated about snowboarding as opposed to surfing is the significantly lower risk of becoming a fish snack. Now either I'm not alone in my shark-based fear predicament, or someone who I've never met in my life really has it in for me, so severely that they have been studying my every move to find my single weakness and target that through the medium of a low-budget straight-to-video horror flick, because this summer sees the release of the almost entirely unanticipated movie Avalanche Sharks.

And Avalanche Sharks isn't the first horror movie to tackle the oddly specific niche of snowboarding and skiing. If you for some reason don't share my specific fear of sharks, maybe one of these other scenarios will do it for you...

I like to put these snowboard book reviews into themes, because no one reading something on the interweb wants to read about individual reads they aren't going to read, so I look to see if there are any interesting trends to be found that you might be interested in. This time out I ended up picking up all of the two non-fiction books that have ever been written about snowboarding tragedies to see what's going down in that genre. Cheery. There were two trends; the first trend was that every single one of these books is written by blokes named John, and the second was that that both stories were much more than just books, they had developed into fully blown multimedia experiences. So for people who don't like reading, this is the read for you. Stick with this and there'll be all sorts of opportunities to look at pictures, click buttons, watch videos, Facebook Like stuff and abuse people in comments sections...

Behance.net is an internet place that arty folks congregate to show off their wares. Amongst the mass of creativity are some industrial designers having a crack at improving snowboarding. Some of the ideas they've come up with are really interesting, others...not so much...

It's said that genius is 1% inspiration and 99% perspiration. For some people all they have is perspiration. Today we celebrate the efforts of these incredibly moist and flagrant folks...

A while ago we created a bunch of stickers for pioneering snowboard brands that had gone the way of the step-in. Seeing as those stickers have been selling like things that occasionally sell, we thought it would be time to produce some more. Keep an eye out for a strangely forgotten key moment in the history of snowboarding...

A few years back Google Instant was launched, the feature that tries to anticipate what you're trying to search for while you type. When it launched the Google marketeers promoted it with three key benefits; faster searches, smarter predictions and instant results. What they didn't mention is that it also has some downsides; 1. if you write a blog called Illicit Snowboarding you'll spend the next few years being exposed to some of the most heinous shit on the internet every time you start searching for the site, and 2. it consistently feeds you unwanted insights into the squalid mind of the internet. This week we used Google Instant to find the questions that the internet is asking about snowboarding and here's what we learned...

I was just reading the last magazine of the season from those part-timers at Whitelines and in it there was an article by Chris Moran about the current state of snowboarding fashion. At the end he asked; “If anyone has any ideas as to how to make snowboarding irresistibly sexy again, please write”. Well Chris, funnily enough, we have the answer…

A few weeks ago I went out to the Burton European Open and somehow managed to avoid mentioning the actual competition in any of the coverage. I didn't do that purely because I'm a contrary git; when I agreed to go on the trip I fully intended to find some way of writing something interesting about it, but I just couldn't find any angle. I didn't just struggle to find something to write, I struggled to even have the patience to watch the event, and judging by the coverage of the bloggers that went to the US Open last week I'm not the only one to hit this problem. The main thing my trip confirmed is that snowboarding is a horrible sport for spectators. In fact along with the day I once wasted at a cricket match and some hours spent watching my life tick past at a major league baseball game, attending the BEO is now in my top three worst spectator experiences of all time...