In the last article we wanted to test the hypothesis that the only two things people read about were tits and Shaun White. To test it we combined the two topics into one composite article and bloody hell was that theory proved correct. So far 9,382 people have read the article, 1,272 people shared it on the Facebook, 893 people hit the Like button and 4 people took time out of their busy schedules to complain  Based on the evidence we've learned that we should either just focus on Shaun White and tits from now on, or focus on testing scientific theories. We've chose the second option, so this week we test another theory:

It's said that if there were an infinite amount of monkeys hitting keys at random on typewriters, they would eventually produce the works of William Shakespeare. To test this theory we constructed YouTube. Let's see how close we've got to producing reams of great literature...

The other day, while we were Facebook stalking, one of our imaginary friends mused; "So far what I've learnt from working in Action Sports media is that the only 2 things that sell are tits and Shaun White". Well, we've done tits to death, so here's fifty pictures of snowboarding's very own ginger Brian May...

Earlier this year Nate Fristoe from the consulting firm RRC Associates presented some worrying statics on the current situation in snowboarding titled ‘The Rise and Stall of Snowboarding’. His speech resulted in what Transworld Business described as a “media blitz” or as we’d describe “a couple of obscure articles” foretelling a decline in snowboarding. Earlier this month Transworld Business printed Fristoe’s presentation in full. The data was interesting, there were oodles of charts and everyone loves a good chart, but some of the interpretations were very questionable. Do we need to worry?...

Each year the snowboard magazines (or treeware as they're know by the incredibly wanky word I heard for the first time today) churn out a special edition introducing at the newest snowboards and gear. The gear guides that are produced is usually a endless, and not all that exciting or useful array of pictures of snowboards for people to peruse. We felt that the format needed spicing up a little...

Last season, in Whitelines Episode 99,Ed Andrews wrote a nice piece of guest editorial about manufacturer branded stickers. Not sure if you read it, it was easy to miss even if you had the magazine, because like me you were probably distracted for at least half the time it took to read the magazine as you tried to get your head around the Xavier de la Rue insanity on the front cover...

Last time out we took a look at what the Urban Dictionary could teach us about snowboarding. One the the main things we learned is that we should hate all skiers. This week we do our research into these nasty little skier fellas and see what they are all about...

What would happen if you used the Urban Dictionary as a reference to learn the language of snowboarding? ...

Traditionally we consider choice to be a good thing, but is it really?

Photo by kind permission of Nathan Gallagher, who is not at fault for, and bears no responsibility for, the subsequent hacking up, crude Photoshoppery and desecration by larey scribbling, of the original artwork

I was reading this interesting article in Huck Magazine by Cori Schumacher about the recent trend of hypersexualising female surfers and the problems it causes. It’s an interesting and thought provoking read. Anyway here are the professional snowboarders who have decided to get in on that trend by posing for glamour shots in mainstream magazines…

A couple of years back we took a look at all the big faceless corporations that exist behind the familiar brands of snowboarding (and skiing, and skateboarding, and surfing, and now rollerblading) and it was surprising to see just how big and seemingly unrelated to the sport they were. It's time to take another look and see what's changed over the last two and a half years...