Thursday, December 20, 2012

It's another in our hard-hitting investigative series in which we out celebrity snowboarders - This week we track down our top 10 pop songstresses...

Monday, December 10, 2012


Can you guess which snowboard video this describes?

  • It starts with musical intro and a roll of the sponsor’s logos.
  • After the opening credits it launches into the first segment featuring one snowboarder riding for the length of a song, it will be the second best snowboard section of the movie.
  • Then there’s a short and mildly amusing candid interlude captured at some point during the filming process.
  • The film then progresses into a series of sections, with an assortment of snowboarders, riding to a variety of tracks, with a few more short interludes.
  • Then there’s a bit more of the same but a switch to Japan or the Southern Hemisphere.
  • Next up it’s the slam section.
  • Finally it all ends with the best snowboard section of the movie by the stand-out rider, which includes the biggest single trick.

Sound familiar? It should do because it roughly describes almost every single snowboard movie ever created. It’s what, for the purposes of this article we are going to call ‘the format’. ‘The format’ has been the dominant type of snowboard movie for over twenty years, and it’s been copied and rehashed to a point well past it’s sell by date. We've reached a situation where there’s now a whole generation of snowboarders that don’t know anything else but ‘the format’ and because of that it’s become even more pervasive. Is ‘the format’ something all snowboard movies are doomed to repeat forever or is there another way?

Thursday, November 22, 2012

This week we review every single pro snowboarder autobiography ever written…

Thursday, November 8, 2012

It's sometimes said that puns are the lowest form of humour, but for years I've argued that the dubious honour should actually go to the likes of anagrams, pranks, mother-in-law jokes, slapstick and Garfield. At least that's what I believed before I picked up the October edition of Snowboarder Magazine on my last trip to the US. Here are the ten lowest points, in a new low point, for the now proven lowest form of humour...

Saturday, November 3, 2012

Illicit went to the Ski and Snowboard Show and had a go at live tweeting the experience. For those of you that missed it, here's how it went...

Thursday, November 1, 2012

Over the last few weeks ESPN have been releasing some great articles on the effects of avalanches in the US. They’re now mid-way through a run of six articles and they’re also mid-way to scaring me into never snowboarding off-piste again. It’s time to take a look at the stats and see just how close to a horrible avalanchy death we really are…

Thursday, October 25, 2012

In the last article we wanted to test the hypothesis that the only two things people read about were tits and Shaun White. To test it we combined the two topics into one composite article and bloody hell was that theory proved correct. So far 9,382 people have read the article, 1,272 people shared it on the Facebook, 893 people hit the Like button and 4 people took time out of their busy schedules to complain  Based on the evidence we've learned that we should either just focus on Shaun White and tits from now on, or focus on testing scientific theories. We've chose the second option, so this week we test another theory:

It's said that if there were an infinite amount of monkeys hitting keys at random on typewriters, they would eventually produce the works of William Shakespeare. To test this theory we constructed YouTube. Let's see how close we've got to producing reams of great literature...

Thursday, October 11, 2012

The other day, while we were Facebook stalking, one of our imaginary friends mused; "So far what I've learnt from working in Action Sports media is that the only 2 things that sell are tits and Shaun White". Well, we've done tits to death, so here's fifty pictures of snowboarding's very own ginger Brian May...

Friday, September 28, 2012

Earlier this year Nate Fristoe from the consulting firm RRC Associates presented some worrying statics on the current situation in snowboarding titled ‘The Rise and Stall of Snowboarding’. His speech resulted in what Transworld Business described as a “media blitz” or as we’d describe “a couple of obscure articles” foretelling a decline in snowboarding. Earlier this month Transworld Business printed Fristoe’s presentation in full. The data was interesting, there were oodles of charts and everyone loves a good chart, but some of the interpretations were very questionable. Do we need to worry?...

Thursday, September 13, 2012

Each year the snowboard magazines (or treeware as they're know by the incredibly wanky word I heard for the first time today) churn out a special edition introducing at the newest snowboards and gear. The gear guides that are produced is usually a endless, and not all that exciting or useful array of pictures of snowboards for people to peruse. We felt that the format needed spicing up a little...
 
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