Tuesday, March 25, 2014

Split Personalities - Is this the graphic future for splitboards?

 
In 1991, Brett "Cowboy" Kobernik was the first person to saw a snowboard in half, thus inventing the splitboard. Over the following two decades splitboarding slowly become more popular as it moved from the realms of solitary bearded blokes hacking apart snowboards in garages, to being shiny products anyone can buy in shops. The last few years in particular have seen a noticeable surge in the number of splitboards being produced by a whole raft of manufacturers, but we couldn't help noticing that the unique development of splitboarding has left a slightly odd legacy...

Question: Here's a row of new splitboards produced by a variety of companies (Amplid, Arbor, Elan, Goodboards, Jones and Völkl). Can you see what they all have in common with non-split snowboards for no practical reason?


Answer: They all look like your standard non-split snowboards. From any sort of distance you can't see that your expensive transforming snowboard is any different from a standard snowboard, and that's a bit strange for two reasons:

One.
At any distance, if you look at a variety of snow riding devices with different features, you can tell them apart. You can easily see the difference between a snowboard and skis, skis and snowblades, or a snowboard and a dual snowboard. But you can't see the difference between a splitboard and a snowboard, you can't clearly see the key feature that makes a splitboard a splitboard.

Two.
At the same time, from a distance you can see the difference between a jib board and a powder board. For those two types of snowboard there is a small difference in shape and size but the really obvious difference is in graphics. Jib boards are resplendent with bright colours and big graphics, whereas powder boards tend towards more conservative, cleaner graphics that veer towards the earthy side of things. There's a good reason for the difference. The people that use the two types of boards are different, they want boards that reflect that difference and over time the graphics have developed to reflect this. Splitboards though look just the same as any other powder board.

(Point two is a more subtle version of point one, where snowblades and dual snowboards were created so that normal people can easily identify and avoid the dickheads that are drawn to them like flies are drawn to shit.)


If splitboards had been invented before snowboards they wouldn't look just like snowboards and they'd have made more of a feature of their key feature.


Splitboards should have split graphics.

Across the years splitboards have been around the closest anyone has got to doing this is the you-probably-didn't-even-notice-they'd-tried subtle difference the Burton Freebird had this season, or a basic colour change like you see on the base of some of the Jones boards. It's a bit strange that no one has really gone with it and made it a strong graphical feature. It's a product that's calling out for a strong and unique graphical difference to go with it's unique functionality.

A split design wouldn't add anything to a standard snowboard and no one is begging for the odd skis aesthetic for a reason. This is a graphic style that only makes sense on a splitboard, so it's something that will remain unique and can be developed further over time. The first company that does it would have a really stand-out product in a rapidly growing market and all it takes is a bit of colouring in.


To illustrate the point I've done some quick mock-ups based around an obvious play on words. I've used a simple graphic style (that wouldn't ideally suit the sort of things splitboarders want on their boards) and to really bang the message home I've pinched some concepts from the very copyrightastic field of comics...









What do you think? 



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6 comments:

  1. Burton split their bases graphics, one black, the other one white.

    or maybe is it that once splitted, brands are affraid their products would look like skis ?

    ReplyDelete
  2. The two face graphic looks awesome

    ReplyDelete
  3. Digging the spiderman and two face graphic dude, nice work

    ReplyDelete
  4. The old Burton Split 66 I had (2002-3ish) had defined colors left/right.

    http://f0eda0ca68165ba4755a-7ffb1888f017d53fbaf8bc248c6fb491.r61.cf2.rackcdn.com/s400_478510351e72644537eadd6875925.jpg

    ReplyDelete
  5. Pez - Snowboardmuseum_comApril 17, 2014 at 7:33 AM

    Hi Dudes!
    Realy love your storys and I also see the point in the bi-colored splitys... But with your introduction you're pretty wrong this time. The cowboy was the first to split his board in two? Hell no!
    A Swiss guy named Ueli Bettenmann did that in the mid 80ies - same as a bit later Stefan Schiele from Bavaria/Germany who did tow and three partet splitys. Long bevore the cowboy tried his ride! Check the patents.
    Uelis system came to the market (not only prototypes) in 92 together with Nitro and Fanatic Snowboards.
    I'm still writing on the splitboard history but whem I finished both pages ;) I'll let you know!
    Greets Peter
    facebook.com/snowboardmuseum

    ReplyDelete
  6. Sounds like the perfect length of book. I looking forward to learning more.

    ReplyDelete

 
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