Friday, January 25, 2013
Friday, January 18, 2013
If you've come up with a cunning plan to create the greatest snowboard company ever seen, the first thing you'll need is money. Traditionally your options were limited to breaking open your piggy bank, borrowing money from your friends or family, prostrating yourself in front of your bank manager, taking up some sort of criminal endeavour, or being publicly humiliated on Dragon's Den/Shark Tank. Nowadays though there's a new option for any poor-orphaned-friendless-pround-honest-shy people out there: crowd funding.
Take your brilliant idea, stick it on a site like Kickstarter or Indiegogo, and sit back while billions of potential investors throw cash at you. So far 43 snowboarding ideas have gone through this approach and here's our 10 favourite doomed attempts...
Monday, January 7, 2013
Thursday, December 20, 2012
Monday, December 10, 2012
Can you guess which snowboard video this describes?
- It starts with musical intro and a roll of the sponsor’s logos.
- After the opening credits it launches into the first segment featuring one snowboarder riding for the length of a song, it will be the second best snowboard section of the movie.
- Then there’s a short and mildly amusing candid interlude captured at some point during the filming process.
- The film then progresses into a series of sections, with an assortment of snowboarders, riding to a variety of tracks, with a few more short interludes.
- Then there’s a bit more of the same but a switch to Japan or the Southern Hemisphere.
- Next up it’s the slam section.
- Finally it all ends with the best snowboard section of the movie by the stand-out rider, which includes the biggest single trick.
Sound familiar? It should do because it roughly describes almost every single snowboard movie ever created. It’s what, for the purposes of this article we are going to call ‘the format’. ‘The format’ has been the dominant type of snowboard movie for over twenty years, and it’s been copied and rehashed to a point well past it’s sell by date. We've reached a situation where there’s now a whole generation of snowboarders that don’t know anything else but ‘the format’ and because of that it’s become even more pervasive. Is ‘the format’ something all snowboard movies are doomed to repeat forever or is there another way?
Thursday, November 22, 2012
Thursday, November 8, 2012
It's sometimes said that puns are the lowest form of humour, but for years I've argued that the dubious honour should actually go to the likes of anagrams, pranks, mother-in-law jokes, slapstick and Garfield. At least that's what I believed before I picked up the October edition of Snowboarder Magazine on my last trip to the US. Here are the ten lowest points, in a new low point, for the now proven lowest form of humour...
Saturday, November 3, 2012
Illicit went to the Ski and Snowboard Show and had a go at live tweeting the experience. For those of you that missed it, here's how it went...
Thursday, November 1, 2012
Over the last few weeks ESPN have been releasing some great
articles on the effects of avalanches in the US. They’re now mid-way through a run
of six articles and they’re also mid-way to scaring me into never snowboarding
off-piste again. It’s time to take a look at the stats and see just how close
to a horrible avalanchy death we really are…
Thursday, October 25, 2012
In the last article we wanted to test the hypothesis that the only two things people read about were tits and Shaun White. To test it we combined the two topics into one composite article and bloody hell was that theory proved correct. So far 9,382 people have read the article, 1,272 people shared it on the Facebook, 893 people hit the Like button and 4 people took time out of their busy schedules to complain Based on the evidence we've learned that we should either just focus on Shaun White and tits from now on, or focus on testing scientific theories. We've chose the second option, so this week we test another theory:
It's said that if there were an infinite amount of monkeys hitting keys at random on typewriters, they would eventually produce the works of William Shakespeare. To test this theory we constructed YouTube. Let's see how close we've got to producing reams of great literature...













