I was just reading the last magazine of the season from
those part-timers at Whitelines and in it there was an article by Chris Moran about
the current state of snowboarding fashion. At the end he asked; “If anyone has
any ideas as to how to make snowboarding irresistibly sexy again, please write”.
Well Chris, funnily enough, we have the answer…
Thursday, March 14, 2013
Thursday, March 7, 2013
A few weeks ago I went out to the Burton European Open and somehow managed to avoid mentioning the actual competition in any of the coverage. I didn't do that purely because I'm a contrary git; when I agreed to go on the trip I fully intended to find some way of writing something interesting about it, but I just couldn't find any angle. I didn't just struggle to find something to write, I struggled to even have the patience to watch the event, and judging by the coverage of the bloggers that went to the US Open last week I'm not the only one to hit this problem. The main thing my trip confirmed is that snowboarding is a horrible sport for spectators. In fact along with the day I once wasted at a cricket match and some hours spent watching my life tick past at a major league baseball game, attending the BEO is now in my top three worst spectator experiences of all time...
Thursday, February 21, 2013
After all the excitement of recent weeks and the sudden proliferation of posts, we're finally back to our more sedate weeklyish article rate. This week to simulate your eyes I've arted a pretty poster depicting some of the very first snowboards; a time when snowboards still weren't called snowboards and when they were so savage they all had to be controlled by leash....
Tuesday, February 12, 2013
Saturday, February 9, 2013
A couple of weeks ago we mentioned an art competition Nokia and Burton are running. That competition is now at the public voting stage so we decided to see how things were progressing. There was good news, bad news and sphincter-looseningly-terrifying news. The good news is that 391 people entered into the competition, the bad news is that I had to wade through 391 entries to write this article, and the sphincter-looseningly-terrifying news is that now it has come to the public vote some of the most intense crap we've ever seen is somehow winning the vote. Democracy is taking one hell of a beating, and it needs your help...
Thursday, February 7, 2013
Monday, February 4, 2013
So in a change to our anticipated schedule of dry event reporting and tedious interviews, we've decided to pay homage to the other great feature of the BEO...the fact that it all takes place on a mountain called Crap.
| There's a whole hour of winterwanderwegging Crap to the right. |
And this great feature of Laax, along with a lethal combination of puerile minds with too much spare time, inevitably started us thinking of other dubiously named mountains, resorts and ski trails like the gloriously seedy...
So, in what must be the best piece of event reporting from the BEO you're going to get, we brought all the names into one convenient format, and are proud to bring you - The Übermap of Dirty Ski Resort Names...
Friday, January 25, 2013
Friday, January 18, 2013
If you've come up with a cunning plan to create the greatest snowboard company ever seen, the first thing you'll need is money. Traditionally your options were limited to breaking open your piggy bank, borrowing money from your friends or family, prostrating yourself in front of your bank manager, taking up some sort of criminal endeavour, or being publicly humiliated on Dragon's Den/Shark Tank. Nowadays though there's a new option for any poor-orphaned-friendless-pround-honest-shy people out there: crowd funding.
Take your brilliant idea, stick it on a site like Kickstarter or Indiegogo, and sit back while billions of potential investors throw cash at you. So far 43 snowboarding ideas have gone through this approach and here's our 10 favourite doomed attempts...














