Wednesday, April 25, 2012
Wednesday, April 18, 2012
"Picture editor, I need a photo for a story we're
printing about snowboarding."
"No problem. Do you want the snowboarder to be doing
anything specific?"
“Yeah, I need an action shot, get a picture of them jumping”
“Should be simple enough. Do you want them jumping in a
park or do you want a freeride shot?”
“What the hell does freeride mean? Is it one of those Instagram filter things? I like the park idea though, it's much more original than a plain old mountain. Let's switch it up even more and have them jumping
in the middle of a city street, without any snow.”
“In the middle of a road? Are you sure, it will only be a
foot high standing jump and it will look really awkward.”
“Of course I’m sure, do you think I’m an idiot? Also I want it
at night, the snowboarder needs to look petrified and I need him to be chased
by a huge Ukrainian prostitute.”
“Really? Is that all?”
“Oh yeah, the
snowboarder needs to be Todd Richards.”…
Wednesday, April 11, 2012
Tuesday, March 27, 2012
For some time now we’ve been coming to the horrifying realisation that, despite engaging in what is commonly regarded as being an extreme sport, we’re more than just a bit soft in comparison to our forefathers. We came across these old men’s magazines from the 50s and 60s and apparently this is what we should have been up to this season if we were real men...
Tuesday, March 6, 2012
The early days of snowboarding were a time of invention and excitement.
Every other day a new company would pop up with a new game-changing idea or innovation.
Some of those early developments have gone on to become an integral part of snowboarding
today, but unfortunately some of the companies that created them didn’t make
it. This week we take a look at a few of the early pioneering brands that made
a big impact on snowboarding but who ultimately bit the dust, and we celebrate their
impact through the medium of stickers…
Friday, February 24, 2012
From the man who brought you, the first ever frontside double
cork 1260, the seminal film Afterbang,
the seminal film 91 Words for Snow, the seminal film Lame, a bunch of other seminal films (and no, not that sort of film), the perfect kicker and the winner of the converted iFPackaging Award of 2008, comes the much anticipated book Current State: Snowboarding. We got our hands on one this week and
here’s what we made of it…
Thursday, February 16, 2012
Thursday, February 2, 2012
We were flicking through issue 101 of Whitelines magazine this week when we were surprised to see our site getting a mention. Ed Andrews, the Online Editor of Huck Magazine, has been writing a good value opinion column for Whitelines this season and it looks like we inspired his latest one. The only downside to the whole affair is that we didn't actually get named...
Monday, January 30, 2012
Its trade show silly season in the snowboarding world. SIA, the
US’s major show just finished on Sunday, and without giving anyone time to get over the
hangovers, Europe’s biggest show ISPO also started on Sunday. That’s a bitch of
a clash of schedules for anyone in the snowboarding industry.
Now that the trade show circus is in our neck of the woods
we thought we’d take a look at the industry in Europe. Specifically we thought
it would be interesting to ignore the traditional big guns of France, Germany,
Austria, Switzerland and Italy and see what the other places have to offer. And
to keep the list just partially sane we limited ourselves to just looking at companies
producing snowboard. See how many of these oddly located brands and manufacturers you
recognise…













